SuperStuff is seeking a B2B Lead Generation agency from Malaysia for a client to assist with the expansion of their e-invoicing solution in Malaysia. This solution is part of a national digital transformation in taxation, following a successful deployment in another market two years ago.

Key Requirements:

• Digital Performance Marketing (B2B Lead Generation): The focus is on generating high-quality leads for product demos via platforms like LinkedIn, Google, and Facebook, alongside other channels popular in Malaysia.
• Sales Development Collaboration: The agency should work closely with sales teams to improve lead quality and refine strategies for increasing demo bookings.
  
• Experience in B2B and Fintech: The agency should provide case studies showcasing successful work with B2B companies, particularly in  SaaS and preferably in FinTech, with clear outcomes and projections.
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Objective:

The main goal is to scale the number of demo calls for the SaaS product while optimizing cost-efficiency.

a) Current Cost Per Demo: RM 2000 to RM 2500 per demo call.

b) Ad Budget: Monthly budget of RM 50,000+ (subject to increase based on performance).

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