We’re looking for a Creative Strategist to lead brand storytelling and content ideation across digital platforms. This role blends data-driven insights with strong creative thinking to craft campaigns that drive engagement and conversion for our brand.

Key Responsibilities:

1. Develop & Execute Creative Strategy for the brand. Take ownership of brand’s Creative Output across formats – including Performance Creatives & Brand Campaigns

2. Ensure coherence of Brand Voice across all creative touchpoints

3. Gather a solid understanding of Who the Category & Brand consumer is and Why they buy (Pain Points / Desires). Use this effectively to build Creative Strategy &drive its Execution

4. Create High Performing Direct Response Creatives for Performance Marketing. Own the entire process & final output. Concept, Script, oversee the Shoot wherever required (internal / external), Final Output. This will include various kinds of creatives – Videos & Statics – UGC, Influencers, Product Centric etc

5. Be on top of creative performance: What’s Working & What Not; and Why

6. Collaborate effectively with Internal teams (Performance, Writers, Designers /Editors, R&D, Nutrition) & External Agencies to create compelling creatives, in line with business goals

7. Conduct research and gather insights to inform copywriting strategy

8. Strengthen the ecosystem of best in class, fit for purpose Creative partners to work with

9. Stay up-to-date with industry trends & best practices in Direct Response Copywriting & Brand Storytelling

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What We’re Looking For:

• 5–7 years of relevant experience in creative strategy, advertising, content, or brand building.

• Proven track record of working on consumer brands—preferably D2C, FMCG,Health & Wellness

• Strong grasp of digital-first storytelling and brand thinking.

• A sharp eye for copy, design, and visual storytelling.

• Excellent communication and presentation skills.

• Comfortable managing creative workflows with external partners and in-house teams.

• Passionate about purpose-driven brands and the health & wellness space