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Brand Overview

A health and nutrition-focused D2C brand aiming to build awareness and drive online sales through a modern, intuitive, and content-rich Shopify website. The brand is in the process of expanding its digital footprint and is looking to establish a strong identity across key touchpoints—especially digital—through engaging design, clear messaging, and a seamless user journey.

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Objective

The brand is seeking a creative and tech-savvy partner to:

• Design and develop a high-converting, aesthetically pleasing D2C website on Shopify.
• Establish a compelling digital presence through branded social media platforms.
• Launch performance-driven campaigns with strong analytical backing to build top-of-funnel awareness and optimize for conversion.

The website and digital assets should not only support commerce but also act as a key tool for brand storytelling and education, especially in the health & wellness category.

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Scope of Work

1. Website Development

• Platform: Shopify
• Deliverables:
  • Development, design, and content for 20 main pages and 15 sub-pages (site map to be provided).
  • Fully responsive across mobile, tablet, and desktop.
  • Scalable CMS for blog or content-heavy sections.
  • Basic SEO setup and best practices.
• Primary Goal: Drive brand awareness while facilitating e-commerce transactions and educating the customer.

2. Digital Marketing – Top of Funnel

• Creation of branded pages on Instagram, Meta (Facebook), and YouTube.
• Visual and copy guidelines to reflect the new brand identity.
• Strategic setup to support awareness and engagement goals.

3. Performance Marketing

• Ad Operations: Full funnel setup and management for campaigns across paid platforms.
• Tag Management: Ensure all marketing and analytics tags are correctly implemented.
• Analytics Setup: Configure Google Analytics and other performance tools.
• Channel Strategy: Provide recommendations for optimal media mix to drive ROI and growth.

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