Project Brief: Influencer Collaboration for Health & Wellness App

Objective: Our Client is launching a pregnancy tracking app aimed at supporting expecting parents through accessible, reliable, and personalized tracking features. To build awareness and credibility, we are seeking partnerships with micro-level influencers in the healthcare and maternity space.

Budget: INR 60,000 monthly retainer

Influencer Requirements:

• Audience Size: Micro-influencers with a strong, engaged following (5k-50k followers).
• Niche: Focused on healthcare, maternity, or family well-being, with genuine connections to parenting or pregnancy content.
• Engagement: High engagement rates (likes, comments, shares) to maximize reach and authenticity.
• Location Preference: Primarily based in India or reaching an Indian audience, though open to influencers with an international following.

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