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Performance Marketing brief- D2C Food Brand
D2C Food Brand
Location
India
Primary Skill
User Acquisition and Retention
Opportunity Type
Agency Mandate
Type
Remote
Compensation
Competitive
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Brand Overview:
A premium healthy snack brand with a strong foundation built over the past 10 years is transitioning into the D2C space. With branding and packaging finalized, the brand is now preparing for a July 2025 launch. The new brand aims to build awareness and drive direct sales through a well-structured performance marketing strategy.
Objective:
To build top-of-funnel awareness while driving data-backed, conversion-led performance across Meta and Google. The goal is to generate revenue and scale traffic through optimized ad operations and funnel design.
Scope of Work:
- Channel Planning & Media Buying
- Meta (Instagram & Facebook)
- Google (Search, YouTube, Display)
- Campaign Execution
- Ad operations and management
- Tag management
- Google Analytics setup and reporting
- Strategy & Advisory
- Recommend optimal media mix
- Support full-funnel journey from awareness to conversion
- Budget:
- ₹2.5 Cr total target revenue
- Ad spends to be deployed over 5–6 months
- 4–7% budget allocated to website
- Remaining toward performance campaigns
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