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Brand Overview:

A premium healthy snack brand with a strong foundation built over the past 10 years is transitioning into the D2C space. With branding and packaging finalized, the brand is now preparing for a July 2025 launch. The new brand aims to build awareness and drive direct sales through a well-structured performance marketing strategy.

Objective:

To build top-of-funnel awareness while driving data-backed, conversion-led performance across Meta and Google. The goal is to generate revenue and scale traffic through optimized ad operations and funnel design.

Scope of Work:

• Channel Planning & Media Buying
  • Meta (Instagram & Facebook)
  • Google (Search, YouTube, Display)
• Campaign Execution
  • Ad operations and management
  • Tag management
  • Google Analytics setup and reporting
• Strategy & Advisory
  • Recommend optimal media mix
  • Support full-funnel journey from awareness to conversion

• AD Spends
  
  • 5-8L/Month

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