Performance Marketing Lead
@ D2C Comfort Tech Solutions Company
Location
Gurgaon
Primary Skill
User Acquisition and Retention
Opportunity Type
Full Time
Type
In office
Compensation
Upto 30 L
Key Responsibilities
- Formulation of the business/brand’s growth strategies through ROI-based consumer approaches and data-driven acquisition strategies
- Identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition – with an implement, test, and measure mindset
- Assessing pilot programs, their effectiveness, and long-term value for money
- Develop creative marketing program tools that facilitate the tracking of consumers’ at a more individualized level as opposed to simply tracking whole general demographics
- Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance
- Innovate across campaigns and manage micro-marketing acquisition channels to ensure user acquisition goals are met
- Test different value propositions and messages across different channels to find the best angle to introduce our product for each target group
- Build and run A/B tests across landing pages and the homepage
- Direct and manage agencies to achieve goals and ROI targets
- Manage Social Media advertising using performance goals that drive new user adoption
- Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, and other channel metrics.
- Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance
- Communicate weekly updates, progress reports, timelines, and results