Project Brief: UGC Content Creation for Healthy Snacking Brand

Objective
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Seeking a UGC-focused marketing agency to drive product awareness through engaging, short-form video content. The aim is to create videos that appeal to a health-conscious audience and showcase the brand's unique appeal in the snacking segment.

Platform & Content Style

• Social Media Platforms: Instagram Reels and YouTube Shorts
• Content Style: UGC video production focusing on authentic, relatable storytelling with fresh scripts, new content formats, and diverse talent

Target Audience
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Families and parents in Tier 1 cities who prioritize healthy snacking and advocate for wellness-focused lifestyles.

Project Scope

• Pilot Requirement: 10 short-format videos
• Project Goal: Test for high engagement and ROI on performance channels

Budget
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INR 1,00,000 for the pilot project.

Reference Content
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Past UGC campaigns and videos by brands in health, wellness, and snacking segments can serve as inspiration. Examples include campaigns by brands like SlurpFarm.