Role Overview:

The ideal candidate will possess in-depth knowledge of ABM strategies and tools such as Demand base, 6sense, HubSpot, and Sales Intelligence platforms, and a proven track record of successful ABM campaigns. This role requires a strategic mindset, strong analytical skills, and the ability to collaborate across departments to drive targeted engagement and revenue growth.

Key Responsibilities:

• ABM Strategy Development: Design and execute ABM strategies aligned with company goals and target accounts.
• Technology Optimization: Leverage tools like Demandbase, 6sense, HubSpot, and Sales Intelligence for effective account targeting and engagement.
• Campaign Management: Lead end-to-end ABM campaigns, ensuring alignment with sales goals and maximizing ROI.
• Sales Collaboration: Partner with the sales team for seamless coordination in account targeting and engagement.
• Data-Driven Insights: Use analytics to measure campaign performance and optimize strategies for continuous improvement.
• Personalized Content: Collaborate with marketing to create tailored, high-impact content and messaging for target accounts.

Experience & Expertise:

• 2-4 years in Account-Based Marketing, preferably in a B2B technology or SaaS environment.
• Proficiency in Demandbase, 6sense, HubSpot, and other relevant ABM and marketing automation tools.
• Strong understanding of sales funnels, lead nurturing, and customer journey mapping.
• Analytical mindset with the ability to derive insights from data to drive marketing decisions.
• Excellent communication and interpersonal skills for effective collaboration across teams.
• Strategic thinking with the ability to translate goals into actionable plans.