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Overview:

A home lifestyle brand is looking for a Mumbai-based influencer marketing agency to help drive their Diwali festive campaign. They'd like to partner with 100 influencers (50 of which will be barter collaborations with ₹10K worth products)

Objectives:

• Strengthen festive brand positioning
• Drive product consideration & conversions
• Maximise reach & generate quality content (FB Ads ready)

Timelines:

• Launch: Oct 1 - 10
• Campaign Run: Late September - Diwali

Influencer Mix (100 Total):

Micro & niche creators with authority in lifestyle, parenting, gifting, and home décor

• 70% Metros | 30% Tier 2 Cities
• 70% English | 30% Hindi

The agency can suggest the best way forward for the influencer mix.

Brief Requirements:

• 100 Influencer Collaborations (Reel + Story)
• Content Creation & Publishing
• Campaign Concept & Creative Direction
• Hashtag & CTA Framework
• Performance Tracking Dashboard
• Final Analytics Report

KRAs:

• Influencer Identification & Shortlisting
• Strategy & Execution Oversight
• Contracting & Negotiation
• Briefing & Creative Control
• Coordination & Publishing
• Management
• Compliance & Quality Control
• Analytics & Reporting