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Overview:

A fast-growing consumer foods company operating across nuts, dry fruits, makhana and better-for-you snacks is entering a phase of multiple new brand launches and a broader brand-architecture overhaul. They are looking for a boutique creative and branding agency to partner with them across brand strategy, creative execution, and ongoing content needs.

Brief Requirements:

1. Brand Launches

• Support multiple new brand launches under the brand umbrella
• Sharpen clear brand worlds: tone, visual language, and narrative

2. Content for Growth Channels

• Creative content for organic and paid digital channels
• Platform-appropriate storytelling (not one-size-fits-all assets)
• Continuous refinement of brand expression as products and audiences evolve

3. Selective Offline & BTL Work

• Creative support for BTL, retail, and selective outdoor executions
• Ensure consistency between digital-first storytelling and physical presence

4. Story-Led Brand Building

• They strongly believe in content and story-led brands
• Virality is not a prerequisite — it is a possible outcome of resonance
• They value clarity, cultural relevance, and honesty over hype

5. AI as an Enabler, Not a Crutch

• They actively use AI to improve speed and experimentation
• AI should supercharge good storytelling, not replace thinking or taste
• Human judgment, narrative strength, and creative instinct matter deeply

6. Employer & Corporate Branding

• The company has historically been a traditional company and there is scope to significantly upgrade employer branding, corporate storytelling, and how they present themselves to talent and partners

Engagement Model & Budget:

• Workload will have spikes and drops across the year
• Expectation of flexibility, prioritisation, and mutual trust

Agency Requirements:

• A boutique agency with senior creative involvement
• The partner / founder is actively engaged on the account
• You enjoy building brands from first principles and have experience working with consumer goods brands
• Comfortable working with founders and operators