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Overview:

A consumer foods company operating across Amazon, marketplaces, D2C, and quick-commerce platforms in the nuts, dry fruits, makhana, and better-for-you snacks category is looking for a performance marketing agency to scale their current ~₹1 crore/month business to 2-3x profitability and build repeatable performance muscle across all commerce surfaces.

Platforms:‍

• E-commerce (Amazon, others)
• Quick Commerce (Blinkit / Zepto / Instamart, etc.).

Brief Requirements:

1. Revenue & Efficiency Ownership

• Maintain cost-to-revenue (C/R or ROAS) benchmarks specific to each platform
• Understand that targets will vary by channel (Amazon ≠ Quick Commerce ≠ D2C)
• Aggressively monitor contribution margins.

2. Conversion-Rate Optimisation:

• Continuous tracking of CVR, PDP performance, and funnel drop-offs
• Actively test and improve: Listing creatives and visuals | Titles, bullets, A+ content | Pricing ladders and pack sizes

3. Bundles, Packs & Pricing Plays

• Design and test bundles, combo packs, and value packs to lift AOV
• Recommend price points and discount structures based on elasticity
• Coordinate with supply and catalog teams to operationalize quickly

4. Creative & Content Excellence

• Ensure all live content is conversion-grade: Product images | Infographics | Storefront creatives | Quick-commerce thumbnails
• Proactively flag weak assets and drive upgrades
• Run structured creative tests, not random experimentation

5. Platform-Native Execution

• Deep understanding of: Amazon ads, algorithm mechanics & platform-specific levers on quick-commerce apps
• Stay current with ad formats, policies, and ranking signals

Scale Ambition:

• Current Amazon GMV: ~₹1 crore / month
• Near-term goal: 2–3× scale with disciplined efficiency
• Success will be judged on sustained profitable growth, not spikes

Engagement & Budget:

We are open on structure, but clear on expectations.

• Monthly retainer + performance-linked upside preferred
• Clear KPIs agreed upfront (revenue, ROAS / C:R, CVR improvements)
• Crisp decision enabling reporting and transparent review of strategy and path

Agency Must-Have Requirements:

• Demonstrated experience managing ₹1–5 crore+ monthly GMV on Amazon and similar marketplaces
• Category experience in driving growth for consumer foods across ecommerce and quick commerce platforms
• Prior work with growth-focused, repeatable performance frameworks