Overview:

A real estate consulting firm is seeking a Bengaluru-based branding agency to lead the end-to-end branding for launch of their developer client's European-themed 80 acres plotted development at Nelamangala in June 2026. The scope covers Pre-launch, Teaser, and Launch branding for the plotted development.

Brief Requirements:

Pre-Launch Phase (30 days):

• Brand Identity – Nomenclature and logo (1)
• Communication Strategy – Development of a comprehensive communication strategy encompassing content themes, brand IPs and more (1)
• Competition Analysis – Analysis of key competitors to benchmark strategies, identify strengths and weaknesses, and uncover opportunities for differentiation. (Monthly understanding through available online/call and 1 primary through physical visit) (1)
• Project Identity – Codename, Logo unit & positioning (1)
• Key Visual – Development of 2–3 Key Visuals for use across brand store, website, social media, and marketing channels. (2)
• Teasers – Development of Static coming soon EDM creatives (3)
• Teaser Short Video (Gifs) – Short videos centered around the project (3–5 secs) (3)
• SEO – Identification of primary, secondary, and long-tail keywords mapped to core website pages (Home, About, Amenities, Location, Pricing, Contact, etc.). (Once)

Launch Phase:

• Brochure – Development of a 16–20-page brochure focusing on the project (1)
• Sales presenter – Adaptation of brochure (1)
• Opp doc – 8-page booklet (1)
• EDMS – Extension of KV (16)
• Print Ad – Development of 2 unique print ads based on the Master KV (2)
• Hoarding – Development of Master KV in OOH format (3)
• Hoarding Adapts – Adapting the hoarding in 3 ratios (9)
• Flyers – Development of a 2-pager flyer (4)
• Site Branding – Adaptations of the KV for the site barricades (6)
• CP Meet creative – Development of Event Backdrop, registration desk, Gate Arch, Standee, Easel, invite (4)
• Radio Script – Development of a project specific Radio Script (2)
• Project Video Script – Conceptualization, Scripting & Storyboarding (1)
• Social Media Posts – Development of social media static posts for Meta and LinkedIn (adapt) (15)
• Social Media Reels – Development of social media reels (short form videos) for Meta and LinkedIn 15–20 sec (5)
• Office Branding – Adaptations of the KV for the site walls (5)

Sustenance (30 days):

• EDMs – Extension of Revealer creative (8)
• Social Media Posts – Development of social media static posts for Meta and LinkedIn (adapt) (8)
• Social Media Reels – Development of social media reels (short form videos) for Meta and LinkedIn (3)
• Leaflet/ Flyer – Development of a 2-pager flyer (1)
• Print Ad – Development of unique print ads based on the Master KV (2)
• Hoarding Adapts – Hoarding adapts of KV (3)
• Brochure Update – Updating the existing Brochure (content changes) (1)

Agency Requirements:

• The agency must be based in Bengaluru.
• The agency must have relevant branding experience for real estate clients in the local Bengaluru market.