Overview

A leading Australian fashion brand is looking for a Social Media Content Strategist who lives and breathes Instagram Reel. This role is for a strategic thinker who understands what makes people stop scrolling, watch until the end, and click “Shop Now.” The role goes beyond posting: you will own the brand’s short-form content strategy from competitor research and ideation through execution and performance optimization.

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Key Responsibilities

·       Create scroll-stopping content concepts for Instagram (Tiktok experience is a plus).

·       Write high-converting hooks, scripts, and storyboards.

·       Analyze trends and adapt them for the brand.

·       Identify the right creators/influencers for paid and gifted collaborations.

·       Guide UGC creators and editors with clear creative direction.

·       Test different creative angles, including emotional, problem-solution, lifestyle, aesthetic, UGC, and POV formats.

·       Work closely with overseas marketing and performance teams.

·       Track content performance using metrics such as hook rate, hold rate, and CTR, and continuously improve the strategy.

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What We’re Looking For

·       Strong understanding of Instagram and Reels algorithms (Tiktok experience is a plus)..

·       Ability to spot emerging trends early.

·       Proven experience creating viral or high-performing short-form content.

·       Clear communication and strong creative thinking.

·       Excellent storytelling skills.

·       Experience working with creators or UGC content.

·       Knowledge of fashion, lifestyle, or DTC brands is a strong plus.

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Bonus Skills

·       Video editing experience using CapCut, Premiere, Final Cut, or similar tools.

·       Ability to build and manage content calendars.

·       Understanding of Meta and Instagram ad creatives.

·       Ability to analyze content performance and translate insights into action.

·       Previous experience working with fashion brands.

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Why Join Us?

·       Take the brand’s creative to the next level.

·       High creative freedom.

·       Be part of a fast-growing company.

·       Have a real impact on growth.

·       Work your own hours with no timezone requirement.

·       Compensation: A$1,000–1,500 per month + bonus.

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Application Process

Please submit the following:

·       Your CV.

·       Your content work portfolio or super.page

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