About the opportunity

A Delhi-based alcobev company is looking to appoint a social media marketing agency for one of its whisky brands.

About the brand

The brand is positioned in the accessible whisky segment, targeting everyday legal-age alcohol consumers in Delhi/NCR who are looking for an approachable, affordable entry into the whisky category.

The current focus market is Delhi/NCR.

Ideal agency profile

• Proven experience working with alcobev brands.
• Strong understanding of the whisky category, its consumers and competitive landscape.
• Expertise in social media strategy, content development and community engagement.
• Ability to build a distinctive brand voice and create relevant, engaging content for the target audience.
• Understanding of the regulatory landscape governing alcohol brand communication and advertising in India.

Category experience: Non-negotiable: agencies must have prior experience working with alcobev brands.

Retainer range: ₹1.25 - 1.5 Lakh per month + applicable taxes.

How the process works:

Agencies shortlisted based on their portfolios and relevant category experience will be introduced to the brand for an initial discovery call. The scope of work and engagement will be discussed subsequently.