We’re looking for a Brand Custodian who deeply understands the Ayurvedic or wellness landscape and can lead with both strategic clarity and creative empathy. In this role, you’ll ensure the brand voice remains consistent, relevant, and credible across every touchpoint. You’ll support the content and creator teams with sharp thinking and clear direction, helping shape narratives that are both medically sound and commercially compelling. Your ability to balance depth, consumer insight, and brand consistency will be key to building trust and driving growth.

Brand & Strategy:

• Define, evolve, and protect the brand identity, voice, and values across all verticals (consumer products, clinics, education).
  
  
• Translate Ayurvedic principles into modern, easy-to-understand communication tailored to different customer segments.
  
  
• Craft and refine brand narratives that resonate across diverse geographies and digital platforms.
  
  

Campaigns & Execution:

• Collaborate with internal teams and external partners (agencies, creators, studios) to ensure high-quality campaign delivery and storytelling.
  
  
• Drive end-to-end execution — from brief to launch — and ensure timely rollout and quality control.
  
  

Influencer Marketing:

• Design and manage a robust influencer marketing strategy that aligns with brand goals — from awareness to conversion.
  
  
• Identify and onboard relevant influencers, wellness creators, Ayurvedic practitioners, and thought leaders across platforms (Instagram, YouTube, LinkedIn).
  
  
• Develop influencer briefs and oversee content creation to ensure messaging accuracy, authenticity, and aesthetic alignment.
  
  
• Track and evaluate campaign performance (reach, engagement, conversions), and optimize partnerships based on data and insights.
  
  

Consumer Insights & Market Research:

• Lead research initiatives to understand consumer behavior, market trends, and competitor strategies.
  
  
• Turn insights into actionable brand strategies and campaign ideas that address consumer needs and cultural moments.
  
  

Stakeholder & Team Collaboration:

• Coordinate with cross-functional teams — product, ecommerce, retail, clinical, and education — to ensure unified brand expression.
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• Liaise with creative agencies, digital partners, media buyers, to execute multi-channel campaigns effectively.