PROJECT OVERVIEW

This project is a large-scale Transit-Oriented Development (TOD) being developed to global standards within a major Indian city. The mixed-use precinct is designed to integrate high-speed rail, and urban mobility into a seamless live-work-play ecosystem.

At its core is a landmark retail and lifestyle destination featuring hospitality, food & beverage experiences, commercial spaces, entertainment zones, and curated retail environments. This RFP is focused on appointing a digital and social media partner for the launch as well as ongoing engagement for the retail and lifestyle destination within the broader precinct.

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SCOPE OF WORK

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• Digital Ecosystem Strategy
 Website experience, SEO, search ecosystem, reviews, and discoverability

• Social Media Strategy
 Platform architecture, launch amplification, and channel-specific behavior

• Content Engine
 Narrative-led storytelling, culture-first content, and experience documentation

• Creator & Influencer Program
 Tiered creator ecosystem

• Footfall & Engagement Strategy
 Cohort-specific engagement loops and visit triggers

• Performance Marketing
 Hyperlocal-targeted acquisition and retargeting architecture

• CRM & Community
 Retention, loyalty, and community-building systems