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Brand Overview

A new homegrown brand launching in July, focused on the home, kitchen, and bathroom categories. The brand is rooted in design, functionality, and value, offering a curated range of products that bring style and utility into everyday spaces.

The initial product lineup includes:

• Chopping boards (steel, wood)
• Storage containers
• Vacuum-based hooks
• Wall-mounted shelves

Positioned for the mass premium segment, the brand takes inspiration from leading players like Nuuk,Nestasia and Joseph & Joseph, aiming to provide quality products with a modern aesthetic at accessible price points.

Brand Objective

To create a high-impact digital-first brand known for its practical yet beautifully designed home solutions, driven by strategic content, creator-led marketing, and performance-driven growth.

Scope of Work

1. Social Media Strategy & Execution

• Platforms: Instagram, Meta (FB), X (Twitter)
• Feed planning, reels and story execution
• Content formats: statics, carousels, reels, tutorials
• Community engagement and organic growth efforts

2. Content Creation

• End-to-end production:
  • Lifestyle and product shoot execution
  • Reel scripting, production, and editing
  • Static creatives, motion graphics, and utility demos

3. Performance Marketing

• Meta Ads strategy and execution
• Campaign setup, testing, and optimization
• Creative testing, remarketing, and lead conversion
• Performance tracking with actionable insights

4. Influencer Marketing

• Sourcing and shortlisting relevant creators
• Managing collaborations Integrating influencer content into brand assets
• Measuring impact and reporting

5. Reporting & Analytics

• Monthly reports with platform-wise insights
• Tracking ad spends, conversions, and ROI
• Content and audience performance breakdowns

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