‍Responsibilities

- Brand & Product Positioning  
 - Understand the vision for the brand and product offering  
 - Curate sharp visual messaging and design direction to position the offering  
 - Collaborate with internal stakeholders to refine the vision and work with external partners to execute best-in-class communication  

- Design Strategy
 - Participate in consumer research to convert insights into strategic communications  
 - Possess a strong understanding of digital marketing channels (performance, retention, influencers, social media, website, etc.)  
 - Strategize for both sales-driven content and brand-building efforts  

- Designing  
 - Develop creative executions for web, digital, and offline marketing activities based on creative briefs  
 - Ensure design requirements meet product/project guidelines  
 - Stay updated with industry trends and contribute to innovation  
 - Create layouts and visuals that align with business objectives, partnering with business and marketing teams to meet brand and business needs  

- Ideation & Experimentation  
 - Contribute to ideation and execution of campaigns across all digital channels  

- Scope of Work  
 - Primarily focused on digital and branding work, with potential for offline projects  

Must-Haves

- Minimum 3 years of experience in visual strategy and designing  
- Experience across all digital platforms  
- Ability to maintain, define, and adhere to the totality of the brand