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Brand Overview

A data-driven growth platform serving the D2C ecosystem. Focused on enabling smarter decision-making for D2C brands through analytics and performance insights. The brand aims to build a strong presence among founders, marketers, and ecommerce leaders by becoming a trusted source of information and strategic content.

Objectives

• Fill the gap in high-signal, insightful content for the D2C ecosystem.
• Build top-of-mind awareness and brand authority among D2C founders and marketing leaders.
• Foster an engaged community that associates the brand with industry knowledge and credibility.
• Support long-term growth through thought leadership aligned with the product’s core value.

Scope of Work

1. Bi-weekly Newsletter Production
Two newsletters per month, structured around four core sections:

• D2C/Ecommerce News: India-focused with relevant global updates
• Trending Topic & Editorial Insight: Deep dives into industry trends
• Product or Feature Update (if applicable)
• Partner/Integration Highlight

2. Content Strategy & Research

• Curate and craft content across themes such as D2C brand news, ecommerce shifts, global developments, performance marketing updates (Meta, Google, etc.), and retail trends.
• Ensure content aligns with the tone and expectations of founders and growth leaders.

3. Workflow Management & Distribution

• Set up and manage newsletter formatting on Substack
• Ensure clean integration with Mailchimp for delivery
• Run tests for layout, readability, and deliverability across devices

4. Editorial Tone & Quality

• Follow tone inspirations from leading D2C newsletters for concise, insightful, and founder-first storytelling.
• Align each edition with a clear narrative or theme that brings value to the reader.

5. Future Scope (Optional Expansion)

• Social media content adaptation
• SEO-driven blog writing
• Website content optimization

Inspirations / Examples of Work We Like

• D2C Surge: Writing quality, news articles & tone
• Merito Newsletter: Tone & editorial insights
• D2C Insider: Type of news articles

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