Roles and Responsibilities
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• Strategy & Planning: Develop and execute digital marketing strategies to increase brand awareness, engagement, and conversions.
• SEO & SEM: Optimize website content for search engines (SEO) and manage paid search campaigns (SEM) to drive traffic.
• Social Media Marketing: Manage social media platforms, create engaging content, and monitor performance analytics.
• Content Marketing: Develop and distribute high-quality content, including blogs, videos, and email campaigns.
• Email Marketing: Design and execute email marketing campaigns to nurture leads and retain customers.
• Analytics & Reporting: Track and analyze website traffic, social media metrics, and campaign performance using tools like Google Analytics.
• PPC & Advertising: Manage pay-per-click (PPC) campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.

Qualifications and Skills:
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Education:‍

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• A certification in Digital Marketing (Google Digital Garage, HubSpot, Facebook Blueprint) is a plus.

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Experience:

• ‍‍Entry-Level: 0-2 years in digital marketing or related fields.
• Mid-Level: 2-5 years of hands-on experience in SEO, PPC, social media, and content marketing.
• Senior-Level: 5+ years of experience in digital marketing strategy and team management.

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Preformed skills

• ‍‍Proficiency in digital marketing tools (Google Ads, Google Analytics, Facebook Business Manager).
• SEO, SEM, and keyword research skills.
• Strong copywriting and content creation abilities.
• Social media management (Instagram, LinkedIn, Facebook, Twitter).
• Email marketing and automation (Mailchimp, HubSpot).
• Data analytics and reporting skills.
• Basic graphic design and video editing (Canva, Adobe Photoshop).
• Knowledge of e-commerce marketing (Shopify, WooCommerce).
• A/B testing and conversion rate optimization (CRO)

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