About the Company

This is not your everyday consumer product—it’s one of India’s most premium experiences. In a category dominated by mass-market solutions, this vertical is being designed around precision, personalization, and cultural depth.

Blending legacy with luxury, this premium offering delivers high-touch service in an emotionally rich space—and is now seeking a marketing leader to take it from vision to velocity.

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The Opportunity

This isn’t a maintenance role—it’s a build-from-scratch mandate.

As Associate Director – Marketing, you will architect the complete marketing function for the premium vertical—from brand positioning and go-to-market to performance marketing and demand generation. You’ll work closely with the CBO to transform this flagship brand into a growth engine that drives both trust and revenue.

If you’re seeking the rare mix of storytelling + spreadsheets, strategy + execution, and premium branding at scale—this is it.

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What You’ll Drive

1. Strategic Positioning - Craft a nuanced brand narrative balancing exclusivity, legacy, personalization, and cultural relevance.

2. 360° Campaign Execution - Lead integrated campaigns across digital, social, and curated offline touchpoints—from context-rich GTMs to tactical bursts.

3. Performance Marketing - Run high-intent, ROI-focused campaigns across Google, Meta, and CRM. Optimize for quality leads, not just volume.

4. Cultural & Consumer Insighting - Stay tapped into sentiment, trends, and expectations of premium Indian audiences. Convert insights into action.

5. Internal Brand Evangelism - Inspire internal stakeholders and teams by articulating the brand’s mission and meaning with clarity and conviction.

Who You Are

• A brand thinker with digital chops—equally fluent in value propositions and campaign mechanics
• A luxury marketer at heart—attuned to nuance, trust, and high-touch customer behavior
• A first-principles builder—strategic yet scrappy, iterative yet structured
• Deeply in sync with culture, category shifts, and consumer aspirations

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What You Bring

• 7–10 years of marketing experience in premium categories—luxury, lifestyle, travel, high-end services, or HNI-focused fintech
• Proven success in building both brand equity and performance outcomes
• Strong grasp of digital tools, performance funnels, and content strategy
• Excellent cross-functional collaboration skills—especially with leadership, product, design, and growth
• Premier B-school background is a plus, but execution excellence > pedigree
• Mumbai-based is a must