Overview:

A next-generation health-tech platform is scaling from a digital-first care model to a full-stack healthcare system (with physical infrastructure, integrated diagnostics, and hospital operations). They're looking to partner with a PR agency to drive awareness and credibility over the next few months. Their goal is to shift the public conversation from insurance-led care to outcomes-led care, where prevention, accountability, and simplicity are non-negotiables.

Target Audience:

1. Investors
2. Doctors (Secondary: Insurance partners, media, government)
3. Consumers

Brief Requirements:

• Drive end-to-end PR campaigns for hospital launches and diagnostic GTMs as a support function
• Thought leadership for founders and clinical team
• Drive conversations in regional and national healthcare media for Tier 1 expansion
• Build a strong story around clinical outcomes and managed care services
• Create a consolidated personal branding plan for founders and clinical team (across online/offline/LinkedIn/media/op-eds)
• Media narrative building around AI tech, transparent billing, and healthcare innovation
• Position the brand as a category-defining, health-first platform that goes beyond insurance
• Ensure recurring stories on mainstream, healthcare, startup media throughout the year, not just around fund-raise and product launches 
• Increase investor visibility and increased awareness among consumers (B2C)
  

Key Deliverables:

• 10+ Tier-1 media mentions in next 6 months
  
• 5+ thought leadership expert interviews (podcasts, news forums, offline discussions)
  
• Featured authored articles of empanelled doctors across all healthcare-related media
  
• Press release feature for all the hospital-related launches in the next 6 months on healthcare, startup media
  
• Social mentions of brand & founders on media publications/journalists’ handles

Important Channels/Platforms:

• Mainstream business media: Mint, Financial Express, The Economic Times, CNBC-TV1, Business Today, Money Control, Economic Times, TOI
• LinkedIn: Thought leadership and hiring (ensure publications amplify the stories via their social channels)
• Health-tech media: Inc42, YourStory, The Ken, The Morning Context, The CapTable
• Podcasts: Blume Day One, WTF by Nikhil, their own devices

Agency Requirements:

• Strong PR experience in healthcare or health-tech
• Ability to drive media across mainstream business, startup, and healthcare publications
• Comfort handling clinical outcomes data with care
• Must support thought leadership content, podcast bookings, op-eds, founder positioning
• Should align with the brand’s tone: grounded, trust-building, clinical realism over hype