‍Overview:

An early-stage consumer tech company is looking for a fractional marketer to lead a comprehensive branding exercise. Preference for talent based in Bengaluru.

Scope of Work:

1) Brand Strategy

• Brand positioning
• Brand purpose, vision, mission
• Target audience profiling
• Competitor analysis
• Brand personality and tone of voice
• Brand story / messaging pillars
• Brand differentiators / value proposition

2) Brand Identity

• Logo combination (with animation)
• Color palette
• Typography system
• Visual language
• Brand applications (mockups for real-world use)
• Brand guidelines
• Iconography

3) Marketing Collaterals‍

• Visual direction or mockup for event stall (roll ups)
• POS design (in store - signage)
• T-shirt/Hoodie design

4) Print Assets‍

• Business card
• Stickers and label
• Letterhead
• Envelope
• Invoice template
• Coaster design

5) Digital Assets‍

• Email signature
• LinkedIn banner
• Social media kit (Instagram templates of six, highlights)
• Icons for website
• Emailer
• Homepage of website and app

6) Packaging Design‍

• Core product packaging (box/bag/jar/sleeve etc.)
• Shipping / mailer box design
• Sticker / label / tag designs
• Insert card / thank you note / care card / warranty card
• User instruction manual
• Mockups for manufacturer
• Certification placement layout (e.g. FSC, organic, eco-labels)

7) ⁠Powerpoint Presentation‍

• Presentation template (Canva / Google Slides)