‍The Opportunity

As Director – Brand Marketing, you will own the master narrative of the brand. You’ll define what we stand for, how we speak, and how we show up—across digital, physical, and emotional touchpoints. This isn’t just a role for a seasoned marketer—it’s a call for a brand builder who thrives in high-context storytelling, category creation, and brand-first growth.

If you’ve ever wanted to lead the charge for a premium Indian brand with global potential, while balancing elegance with efficiency—this is it.

What You’ll Drive

1. Brand Strategy & Architecture

• Define the brand’s strategic pillars, value propositions, and positioning frameworks
• Evolve the brand architecture across verticals, audiences, and geographies
  
  

2. Integrated Campaigns & Launches

• Lead multi-channel, high-conviction campaigns across ATL, digital, experiential, and PR
• Build moments that move the needle—from iconic launches to consistent storytelling
  
  

3. Content & Communication Ecosystem

• Oversee all consumer-facing messaging—from narrative arcs to day-to-day copy
• Partner with the editorial and design leads to ensure consistency and craft

4. Consumer & Cultural Intelligence

• Decode sentiment, language, and trends among premium Indian audiences
• Translate insights into strategy and cultural relevance into brand equity

5. Cross-Functional Influence

• Align product, growth, CRM, and experience teams around a unified brand voice
• Build internal excitement, clarity, and ownership around brand thinking

Who You Are

• A storyteller with systems thinking—you can zoom in on nuance and zoom out on narrative
• A consumer psychologist at heart—you understand behavior, perception, and cultural context
• A campaign builder with creative instinct, media intuition, and performance fluency
• A category creator who can scale luxury, trust, and emotional resonance

What You Bring

• 10–14 years of brand marketing experience in premium consumer brands (luxury, lifestyle, wellness, high-end services, fintech, etc.)
• Proven experience leading integrated brand campaigns across channels
• Mastery over tone, positioning, storytelling, and strategic messaging
• Strong leadership, stakeholder alignment, and cross-functional collaboration skills
• Experience working in or leading marketing for D2C brands
• Mumbai-based is preferred