About the Role

We’re looking for a senior Go-To-Market leader to own and scale Wokelo’s marketing engine, with a clear trajectory toward stepping into a Director of Marketing role. As our first strategic marketing hire, you’ll shape and execute a comprehensive GTM strategy that builds category leadership, fuels pipeline growth, and elevates Wokelo’s brand in the financial ecosystem.

This is a high-impact, highly visible individual contributor role with significant cross-functional scope—and the opportunity to build and lead the marketing function as the company grows.

Key Responsibilities

Account-Based Marketing (ABM):

• Define and lead Wokelo’s ABM strategy targeting high-value enterprise accounts across Private Equity, Venture Capital, and Strategic Finance.
• Design and execute integrated ABM campaigns across channels including email, paid media, content, events, and social.
• Establish and optimize campaign KPIs around engagement, sales velocity, conversion, and revenue attribution.

Strategic Field Marketing:

• Lead the planning and execution of high-touch B2B events, sponsorships, and strategic conference presence.
• Partner with internal experts, customers, and industry KOLs to deliver impactful speaking engagements and activations.
• Position Wokelo as the definitive thought leader in AI-driven investment research.

Ecosystem & Partner Marketing:

• Identify and build strategic alliances to expand reach and drive co-marketing initiatives.
• Own relationship development with industry associations, accelerators, and content collaborators.

Content & Thought Leadership:

• Drive the end-to-end content strategy across the buyer journey—crafting messaging that resonates with senior decision-makers.
• Develop cornerstone content assets such as whitepapers, use cases, case studies, and webinars that fuel awareness and conversion.
• Champion Wokelo’s voice across social platforms, particularly LinkedIn, to build a strong presence in the finance and AI space.

Digital & Performance Marketing:

• Oversee the execution of high-performing paid acquisition and SEO strategies to generate high-quality leads.
• Lead copy and creative direction across digital touchpoints—website, landing pages, email campaigns, and ads.
• Continuously optimize digital efforts based on performance data and evolving audience insights.

Marketing Leadership & Ops:

• Own product marketing strategy and go-to-market planning for new feature rollouts and positioning.
• Collaborate closely with Sales, Product, and external agencies to drive pipeline acceleration and market penetration.
• Build scalable systems and processes to measure and maximize marketing ROI.

Who You Are

• 5–8 years of experience in B2B growth, GTM, or marketing leadership roles at high-growth startups—ideally with experience taking a company from $1M to $10M+ ARR.
• Deep expertise in account-based marketing and demand generation within SaaS, AI, or financial technology verticals.
• Proven ability to build and execute multi-channel campaigns that drive tangible business outcomes.
• Strategic thinker with strong analytical skills and a hands-on, builder mindset.
• Exceptional storytelling and communication skills, with experience positioning technical products to senior financial buyers.
• Experience working cross-functionally with sales, product, and leadership teams.
• Familiarity with the financial services landscape (e.g., PE, VC, IB, Consulting) and/or applied AI is highly preferred.

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