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Overview:

A D2C brand in the sexual wellness space is seeking an agency to produce and manage end-to-end planning, scripting, shooting, editing, and delivering three high-quality, entertaining, and shareworthy ad films for a campaign titled 'You Need to Get Laid.'

The campaign is a provocative, double-entendre-based, bold take on everyday frustration, drawing from a widely recognised pop culture expression, “Dude/Babe, you need to get laid.” The films aim to dramatize ordinary moments of mood swings, irritation, and irrational behavior with sexual innuendos and situational comedy, to introduce the brand as a solution.

The films are expected to drive engagement and brand recall across Instagram, YouTube, LinkedIn, and Website.

Total Deliverables: 

1. 3 Ad Films (45s - 60secs) to be published & promoted across YouTube & LinkedIn channels
2. 6 snack-sized edits (30 secs each) to be further promoted as Instagram reels to bring attention back to the primary ad film  

Each ad film should be delivered in two dimensions:
1. 1080 px X 1920 px (portrait)

2. 1920 px x 1080 px (horizontal)

Agency Requirements: 

The selected agency will manage end-to-end execution across pre-production, production, and post - working closely with brand team to bring the campaign to life.

1) Pre-Production:

• Ideation, Conceptualizing & Scripting: The agency is expected to take lead on concept, scripting and storytelling for the campaign
• Casting: Identify 4 male and female actors/models as per script requirements. The cast should fit urban, millennial, Gen Z appeal with natural comic timing or expression strength. (ex: Dharna Durga). The agency will handle all contractual agreements (NDA), and scheduling for the models/artists on behalf of the
  

2) Production:

• Book a suitable studio for a 3-day shoot that meets both technical and creative needs
• Coordinate all on-ground production: videographer + camera team, director, assistant, lighting and sound crew
• Direct the shoot to ensure high-quality, well-lit, aesthetically strong outputs.
• Capture photos and BTS content (DSLR or iPhone), to be delivered as-is by the next working day without any edits

3) Post-Production:

• Edit the footage into 3 primary ad films in 2 formats: vertical (1080x1920) and horizontal (1920x1080)
• Include color grading, sound correction, and graphic/textual edits
• Text animation skills are a must

Key Challenges to Address:

• Balancing boldness and relatability: Humor should be punchy but never crass
• Casting for chemistry and timing: Think less TVC actors, more IG reel energy
• Production planning within timeline: 3 ads to be scripted, shot, and edited within 4–5 weeks
• Creative direction: Bringing visual wit and situational humor to life without heavy dialogue