About the Company

A pioneering force in live online learning and one of India's top EdTech platforms, this company empowers millions of students across the country. It is reimagining education through cutting-edge technology, engaging content, and a student-first approach.

Role Overview

The company is seeking a dynamic and sharp Brand Lead to drive high-impact brand initiatives across platforms. This is a digital-first brand role, ideal for someone who understands what it takes to build, scale, and sustain consumer love in a crowded online space.

This role isn't for traditional marketers—it's for someone who lives and breathes social, thrives in fast-paced environments, and has a deep grasp of virality, youth culture, and online communication nuances.

Key Responsibilities

• Define and own the brand strategy—positioning, tone of voice, visual identity, and communication across all touchpoints.
• Lead digital-first brand building across YouTube, Instagram, Meta, Twitter, and emerging platforms
• Drive creative campaigns to build top-of-mind recall, brand love, and engagement.
• Collaborate cross-functionally with Performance, Product, and Content teams to align brand and growth goals.
• Track and optimize brand health metrics—awareness, salience, affinity, virality.
• Manage agency partnerships (creative, influencer, production) and internal resources to execute large-scale campaigns.
• Understand and leverage cultural insights, trends, and creator communities to shape brand narratives.
• Evaluate the impact of campaigns using data-driven brand tracking methodologies.

Ideal Candidate Profile

• 8–12 years of experience in brand marketing at digital-first brands
• Proven track record in YouTube and social-led brand building
• Deep understanding of online virality, meme culture, and youth-targeted campaigns
• Hands-on experience with brand performance tracking tools and methodologies
• Bonus: Experience in large-scale political or mass awareness campaigns
• Strong creative instincts balanced with data-driven decision-making

Experience outside the education sector is welcome, as long as you're consumer-obsessed and brand-savvy.