About the Company

India’s leading EdTech platforms, revolutionizing education for millions of students through personalized, live online classes. We are scaling fast and seeking data-driven performance marketers to drive our next wave of growth.

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Role Overview

We are looking for a focused Performance Marketer with expertise in the Google ecosystem (Search, YouTube, Display) to own lead generation and acquisition funnels for one of our business units.

This role will sit within a decentralised marketing structure, directly aligned with the BU's growth goals, and report to the respective Business Head.

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Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube).
• Manage large-scale budgets (minimum ₹5 Cr+ annually) to drive qualified leads and acquisitions.
• Improve performance across the funnel—CTR, CVR, CAC, ROAS.
• Work on keyword research, ad copy testing, bidding strategies, and audience targeting.
• Collaborate with analytics and product teams to close the loop between acquisition and revenue.
• Regularly report performance insights and suggestions for scaling.

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Ideal Candidate Profile

• 2–8 years of B2C performance marketing experience in Lead Generation specific companies such as Insurance, EdTech, etc.
• Must have directly handled Google budgets of ₹5 Cr+ per year.
• Deep knowledge of Google Ads, YouTube campaigns, Google Analytics, and GCLID tracking.
• Strong analytical chops and a test-measure-iterate mindset.
• Comfortable owning revenue outcomes, not just lead volumes.
• Past experience in fast-paced or high-growth digital businesses.

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