About the Company

India’s leading EdTech platforms, revolutionizing education for millions of students through personalized, live online classes. We are scaling fast and seeking data-driven performance marketers to drive our next wave of growth.

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Role Overview

We are looking for a focused Performance Marketer with deep expertise in the Google ecosystem (Search, YouTube, Display) to drive lead generation and customer acquisition for one of our business units.

This role will be closely aligned with the growth goals of a business unit that includes a strong offline footprint—such as physical learning centers. The role will report directly to the BU's Business Head and operate within a decentralized marketing structure.

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Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube) with a focus on driving offline outcomes (e.g., walk-ins, center visits, bookings).
• Manage large-scale performance marketing budgets (₹5 Cr+ annually) with clear accountability for ROI and cost per acquisition.
• Continuously improve funnel performance—CTR, CVR, CAC, ROAS—with a strong bias toward driving measurable offline conversions.
• Conduct in-depth keyword research, ad copy testing, bidding strategy adjustments, and audience segmentation.
• Work closely with analytics, sales, and center operations teams to ensure campaign goals align with offline business metrics.
• Provide regular reporting, insights, and strategic recommendations to scale high-performing campaigns

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Ideal Candidate Profile

• 2–8 years of B2C performance marketing experience, preferably in lead generation-focused industries such as EdTech with physical centers, automotive, jewelry, or retail.
• Direct experience managing Google ad budgets of ₹5 Cr+ per year.
• Proven track record of using Google Ads (Search, Display, YouTube) to drive offline business goals, such as store visits or service bookings.
• Strong grasp of tools such as Google Analytics, GCLID tracking, and offline conversion attribution models.
• Analytical mindset with a test-measure-iterate approach to performance optimization.
• Strong ownership of revenue and conversion outcomes, not just lead volume.