About Company:
It is one of India’s fastest growing D2C brands and one of the first to introduce the model in the sleep solutions space.

What we expect you to do:

• Crafting captivating copy for retention emailer, WhatsApp, SMS, push notifications etc.
• Collaborate with the product development team and curate copy for website LPs., product descriptions, product packaging etc. stay in sync with the brand team for consistency in content.
• Write/edit and curate ranking SEO content for blogs, listicles, PR articles, Quora articles(answers), reddit content etc.
• Collaborating with our design dream team – because words and visuals are BFFs.
• Being the guardian of our brand voice – keep it quirky, keep it quality, keep it quintessentially us.
• Measure and track the success of every piece of content to drive growth
• Write/edit/curate content for marketplace, A+ (brand store, category page, product page)
• Create impactful headlines, taglines, and calls-to-action that drive user engagement.
• Present concepts/ideas to brands as per briefs and ensure that the feedback is incorporated
• Ensure all content is accurate, error-free, and meets brand and style guidelines

Qualifications:

• 5+ years of writing experience, preferably at a digital agency or content studio.
• Bachelor's degree in English, Communications, Marketing, or a related field
• Deep love for culture, memes, trends, and digital storytelling.
• Proven ability to write across various social media formats.
• A great portfolio showcasing content expertise across all digital channels
• Excellent command of English (and Hindi, if required for the role).
• Obsessed with platform updates and new features (Threads, IG, X, Reels trends, all of it).
• Experience writing for digital campaigns, brand films, and social media is an added advantage.
• Understanding of SEO best practices and tools like Google Seach Console, Ahrefs, SEMRush, keyword planner
• Strong experience with Blogs, Quora Q&A, Reddit, Articles/PR/Listicles
• Expertise in On-Page and Off-Page SEO techniques
• Ability to thrive under tight deadlines while maintaining quality and originality.
• Must be currently based in Mumbai and open to working from our office.

We are in a high growth phase and would require you to come to the office in Mumbai (Sakinaka) 6 days a week with Sunday off. If you think you’re up for the challenge and want to do the best and most impactful work, you’re in the right place!
‍
Industry standard pay is a myth. We pay what you deserve. It's a conversation, not a restriction.

‍

‍