About Company

India’s leading EdTech platforms, revolutionizing education for millions of students through personalized, live online classes. We are scaling fast and seeking data-driven performance marketers to drive our next wave of growth.

‍Role Overview

We are looking for a sharp, analytically sound Performance Marketer with deep expertise in Meta platforms to lead performance campaigns for a specific business unit (BU). This role is BU-specific and will work closely with the Business Head, with full ownership of paid marketing performance across the Meta ecosystem.

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Key Responsibilities

• Own end-to-end paid media strategy and execution on Meta (Facebook, Instagram, etc.) for your BU.
• Plan, manage, and optimize large-scale campaigns (minimum ₹5 Cr+ budgets).
• Deliver against performance KPIs: CAC, ROAS, LTV, funnel drop-offs.
• Run experiments, A/B tests, creative analysis, and audience segmentation.
• Collaborate with content/creative teams to improve ad performance.
• Continuously refine targeting, bidding, and budget allocations.
• Work closely with the Business Head and cross-functional teams (Product, Growth, Tech).

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Ideal Candidate Profile

• 2–8 years of performance marketing experience in B2C brands especially Lead Generation specific companies such as Insurance, EdTech, etc
• Deep understanding of the Meta ad ecosystem (Ads Manager, attribution, pixels, APIs).
• Must have handled ₹5 Cr+ in annual Meta budgets.
• Strong analytical and Excel/Google Sheets skills; working knowledge of GA4 and analytics tools.
• Highly performance-focused with a bias for experimentation and data.
• Start-up experience or high-growth digital-first brand exposure is a plus.

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