About the Company

This women-led D2C brand is redefining intimate care with innovative, sustainable solutions. Focused on transforming how menstruation is experienced, the brand offers eco-friendly, leak-proof, and comfortable alternatives to traditional period products. More than just a product company, it's a movement aiming to empower individuals to embrace their cycles with confidence and comfort.

Job Summary

The brand is hiring a Manager / Sr. Manager – Performance Marketing to lead ROI-driven digital campaigns that fuel user acquisition and growth. You’ll manage and scale paid media efforts across platforms including Google, Meta, LinkedIn, YouTube, and others—taking full ownership of the performance marketing funnel.

Candidates with a D2C background and familiarity with Shopify will have an added advantage.

Key Responsibilities

• Own and scale customer lifecycle marketing and retention strategies
• Develop and execute end-to-end campaigns on Meta & Google Ads, optimized for direct response and conversions
• Optimize campaigns with a focus on ROAS, CAC, and scalable, profitable ad sets
• Analyze performance funnels, identify drop-offs, and run experiments to boost outcomes
• Design and implement retention initiatives to increase engagement, repeat purchases, and reduce churn
• Collaborate with creative teams to develop high-converting ad creatives and landing pages
• Set up pixel event tracking and UTM tagging for precise attribution
• Prepare detailed weekly and monthly performance reports with insights and strategic recommendations
  
  

Qualifications

• Minimum 7 years of experience in performance and retention marketing
• Proven track record in scaling D2C e-commerce brands via Google & Meta Ads
• Strong command of key metrics like ROAS, LTV, AOV, CAC, and conversion rates
• Hands-on expertise with tools like Meta Ads Manager, Google Ads, Google Analytics, and CRMs such as MoEngage or CleverTap
• Experience with product catalogs, dynamic ads, and retargeting campaigns
• Excellent analytical and data interpretation skills

Nice to Have

• Experience in D2C categories such as apparel, health & beauty
• Familiarity with Shopify‍
• Understanding of CRO tools and landing page builders like Webflow or Unbounce