A leading open-core work management platform is hiring a Lead – Organic Marketing to build and scale its organic growth engine. The company has rapidly grown to become a top GitHub project in its space and is a strong alternative to tools like Jira, Monday, Asana, and Notion.

Role Overview

This is a hands-on role focused on driving predictable, compounding traffic through scalable organic systems. The ideal candidate will lead strategy and execution—writing, optimizing, publishing, and iterating across search and AI-driven platforms.

Key Responsibilities

• Own organic demand strategy focused on user acquisition
• Drive visibility across Google, ChatGPT, Perplexity, and other search surfaces
• Lead programmatic SEO and landing page development
• Launch content tools and templates with product/design
• Oversee technical SEO, structured data, and Core Web Vitals
• Build scalable content publishing systems
• Manage backlinking, content distribution, and early PR efforts

Requirements

• 6–10 years in SEO or organic growth roles, ideally in B2B SaaS
• Proven success with programmatic SEO or content-led acquisition
• Strong technical SEO, AEO, and analytics expertise
• Skilled in tools like GA4, GSC, Ahrefs, Looker, Screaming Frog
• Comfortable collaborating across product, content, design, and engineering

Bonus Points

• Experience with open-source or developer-focused products
• Track record of building traffic-generating tools or templates
• Familiarity with automation tools (e.g., Zapier, Python)

What Success Looks Like

• Growth in organic signups and revenue
• Indexed, converting programmatic pages
• Improved search visibility and domain authority
• High-performing content experiments