The campaign aims to leverage influencer marketing to enhance brand visibility within the GenAI apps and video creation niche. Two key initiatives will be implemented:

• Scaling with nano/micro-influencers to establish a consistent presence with 20-30 posts per week.
• Amplifying an upcoming partnership announcement with a key industry player through 10-20 high-impact influencers.

The focus will be on influencers specializing in content creation for relevant industries, including GenAI applications, video creation tools, product demos, marketing, and L&D content. Preferred platforms for engagement, in order of priority, are X (formerly Twitter), LinkedIn, Instagram, and YouTube.

Geographies (in priority order): US, Europe, India, Australia, Middle East, Japan/Korea

Success will be measured based on influencer collaborations secured, total impressions and engagement, and the effectiveness of the partnership announcement amplification.

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