Company Overview: A leading India based building material manufacturer and global exporter with a strong presence in the US and UK, supplying major retailers like Walmart and Home Depot is now expanding within India. They are looking to leverage established B2B dealer partnerships and is aiming for widespread B2C brand awareness.

Influencer Marketing Objectives:

- Drive B2C awareness and engagement.
- Execute a high-impact influencer marketing strategy to reach customers in major Indian markets

Target Markets:

- East: Kolkata
- West: Maharashtra
- South: Karnataka
- North: Delhi
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Influencer Strategy:

- Engaging 1 influencer/celebrity each across Bengali, Marathi, Kannada, Hindi and English-speaking audiences.
- ⁠Minimum follower count: 1 million.
- ⁠Category focus: Construction & Building industry.
- ⁠Open to celebrity collaborations aligned with the product/segment (example Daya from CID since he has a mass recall with doors).