Role Responsibilities

‍
- Develop and execute marketing campaigns across multiple channels, including WhatsApp, SMS, Email, Push Notifications, etc., to drive customer engagement and acquisition  
- Monitor and analyse campaign performance metrics to assess efficacy and ROI  
- Conduct A/B testing to optimize campaign elements such as messaging, timing, and segmentation  
- Collaborate with cross-functional teams to ensure alignment of marketing strategies with business objectives  
- Utilize data analytics tools to extract and analyse customer data, derive actionable insights, and inform marketing strategies  
- Continuously track industry trends and best practices in digital marketing to drive innovation and optimization  
- Work closely with creative and content teams to develop compelling marketing materials and messaging  
- Provide regular reports and insights to stakeholders, highlighting key findings and recommendations for improvement  
- Proficiency in marketing automation tools and analytics platforms  
- Strong analytical skills with the ability to interpret data and derive actionable insights  
- Experience conducting A/B testing and optimizing campaign performance  
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams  
- Creative thinker with a passion for innovation and continuous improvement  
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously  
- Knowledge of data analytics techniques and tools, with the ability to extract and make sense of data

Role Requirements:

‍
1. Bachelor’s degree in Marketing, Business Administration, or a related field
2. 6-8 years of experience in marketing or a similar role, with a focus on digital marketing and campaign management
3. Experience in digital marketing or data analytics
4. Familiarity with customer segmentation techniques and targeting strategies
5. Experience with customer relationship management (CRM) platforms