Social Media & Content Strategy - D2C Food Brand
D2C Food Brand
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Brand Overview:
A heritage brand transitioning into a modern D2C identity, this premium healthy snack brand is preparing for a July 2025 launch. With branding and packaging complete, they’re now seeking a creative social media partner to craft stories that connect with new-age health-conscious consumers and build digital momentum pre-launch.
Objective:
To create compelling content that builds brand affinity, showcases the product range, and drives community engagement across platforms like Instagram and YouTube.
Scope of Work:
- Set up and manage pages on Instagram, Meta, and YouTube
- Content Deliverables:
- 10–15 stories
- 10 video/static posts
- 4 carousels
- Product shoots
- YouTube content pieces
- Align content with launch campaign and key messaging