SuperStuff

Social Media & Content Strategy - D2C Food Brand

D2C Food Brand

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Brand Overview:

A heritage brand transitioning into a modern D2C identity, this premium healthy snack brand is preparing for a July 2025 launch. With branding and packaging complete, they’re now seeking a creative social media partner to craft stories that connect with new-age health-conscious consumers and build digital momentum pre-launch.

Objective:

To create compelling content that builds brand affinity, showcases the product range, and drives community engagement across platforms like Instagram and YouTube.

Scope of Work:

  • Set up and manage pages on Instagram, Meta, and YouTube
  • Content Deliverables:
    • 10–15 stories
    • 10 video/static posts
    • 4 carousels
    • Product shoots
    • YouTube content pieces
  • Align content with launch campaign and key messaging

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