A premium vertical quick‑commerce player backed by marquee VCs and built by alumni of top consumer‑internet companies, we’re on a mission to redefine on‑demand retail within our chosen vertical. We serve late-millennial and Gen-Z households who value curated, certified-safe products delivered fast.

Responsibilities:

• Plan and execute performance marketing campaigns across platforms, including Google Ads, Meta (Facebook and Instagram), and affiliate networks.
• Monitor campaign performance and implement optimizations to improve ROAS (Return on Ad Spend), CTR (Click-Through Rate), CPC (Cost per Click), and conversion rates.
• Collaborate with design, content, and product teams to create compelling ad creatives and landing pages.
• Analyze trends, generate performance reports, and present actionable insights.
• Stay updated with the latest performance marketing trends and platform updates.
• Manage budgets efficiently while ensuring the achievement of performance goals.
• Experiment with A/B testing strategies across creatives, audiences, and copy.
  
  

Requirements:

• Proven work experience of 4-6 years in performance or digital marketing roles in D2C brands
• Hands-on experience with Google Ads, Facebook Business Manager, and analytics tools like Google Analytics.
• Strong understanding of performance metrics and the ability to work with large data sets.
• Proficiency in campaign setup, bid strategies, and budget pacing.
• Knowledge of SEO, email marketing, and affiliate marketing will be a plus.
• Ability to collaborate with cross-functional teams and meet deadlines.

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