About

One of India's leading third-party logistics service providers for e-commerce, express parcel, and value-added services. Helping e-commerce brands, D2C companies, marketplaces, retailers, quick commerce platforms and enterprises with supply chain, logistics and last-mile delivery solutions.

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Objective

The agency should help identify, refine, and target high-potential customer segments and decision-makers to drive awareness, qualified leads, and conversions.

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Details of the brief:  

• Preferred advertising platforms: Open to recommendations. Looking for platforms that can effectively drive awareness, engagement, and conversions.
• Budget indication: No fixed budget has been determined yet. We would like the agency to recommend an appropriate investment level based on objectives and expected outcomes.
• Scope of work: End-to-end support across both media buying and creative strategy/execution.
• Key Performance Indicators (KPIs):Awareness: Reach, impressions, brand lift, share of voice, website traffic growth.
• Conversions: Leads generated, conversion rate, cost per lead (CPL), customer acquisition cost (CAC), return on ad spend (ROAS), revenue attributed to campaigns.
• Audits & Optimization: Initial audit of current marketing performance, channel and campaign audits, creative performance analysis, landing page optimization recommendations, and ongoing testing and optimization insights

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Target Audience/Customers:

Businesses requiring logistics and last-mile delivery solutions, including e-commerce brands, D2C companies, marketplaces, retailers, quick commerce platforms, and enterprises with supply chain and fulfillment needs. 

Key stakeholders include 

• Founders 
• CEOs
• COOs
• Operations Heads
• Supply Chain Leaders 
• Logistics Managers
• E-commerce Leaders 
• Procurement Teams
• Business Owners 

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What is needed:  

• Your best-fit credentials for the brief 

• Sample work/case studies in B2B marketing and lead generation

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