About the brand:

Our brand is all about making people’s lives better, one ridiculously comfortable mattress at a time. Now, we need a Brand Marketing Manager who can help us spread the word (without putting people to sleep).

If you know how to build a brand that people actually care about, create marketing that doesn’t feel like marketing, and drive engagement without resorting to cat memes (unless they’re really good), keep reading.
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What You’ll Be Doing (Other Than Making Us Sound Cooler)
● Keep our brand voice sharp, consistent, and memorable—no boring corporate fluff.
● Plan and manage all brand activities, from product launches to campaigns, without breaking a sweat (or the budget).
● Ensure our customers have a seamless, delightful experience at every touchpoint—because confusion doesn’t drive conversions.

Content Marketing – Make People Actually Want to Read Our Stuff
● Craft compelling, SEO-optimised content that ranks high without sounding like a robot wrote it.
● Own our social media presence and community engagement (yes, people do talk about mattresses online).
● Work with influencers who actually care about sleep, not just free products.
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Conversion Rate Optimisation (CRO) – Turning Clicks into Sales
● Run website A/B tests like a mad scientist—experimenting with CTAs, layouts, and landing pages until the numbers scream "success."
● Optimise offline experiences too, because people still exist in the real world.

Partnerships & Collaborations – Finding Friends in High Places
● Identify and collaborate with brands that make sense (no, we’re not partnering with an energy drink company).
● Develop co-branded campaigns that benefit both sides, instead of just looking good on a PowerPoint.
● Track and analyze partnerships—because if it’s not working, why keep doing it?

Retention Marketing – Keep Customers Hooked
● Create email and WhatsApp sequences that engage, not annoy.
● Run referral programs that actually make people want to share (without bribing them with sad discounts).
● Set up affiliate programs that bring in real customers, not just “influencers” with 12 followers.

Who We’re Looking For (A.K.A. The Perfect Fit)
● At least six years of experience in brand marketing (bonus points for D2C brands).
● Strong experience in content marketing, partnerships, and retention strategies.
● A natural storyteller who can make even a mattress sound exciting.
● Knows their way around SEO, A/B testing, analytics, and CRM tools.
● Can work cross-functionally without losing their mind (or patience).
● Experience in e-commerce, retail, or consumer goods—because understanding customers is key.