Overview:

A well-established early education brand with a significant presence across Delhi-NCR and Bengaluru is committed to redefining early childhood education in India. They're looking to collaborate with a strategic branding agency for a one-time, high-impact engagement to elevate and refresh their brand identity.

Brief Requirements:

The agency will lead a comprehensive brand revamp that includes:

• Conducting primary research: conversations with parents, center visits, competitor analysis
• Defining the brand essence: purpose, personality, tone of voice
• Crafting clear primary and secondary messaging tailored to different stakeholder groups
• Developing a strong, consistent brand narrative across digital, offline, and in-center experiences
• Creating a brand book including visual identity, logo usage, typography, color palette, tone guidelines, and brand dos and don'ts
• Designing brand creatives and templates for online (social, performance), offline (hoardings, flyers), and in-center branding
• Conceptualizing and scripting an emotional, high-impact TVC aligned with the refreshed brand story

Agency Requirements:

• Proven experience in working with consumer-facing brands
• Strategic + creative capabilities (not just design execution)
• Preference for agencies based in Delhi-NCR for ease of center visits and on-ground immersion