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Overview:

A new play zone for kids aged 1–10 years is launching in North West Hyderabad and is on the lookout for a creative branding agency. The 7,000 sq ft space will blend play and learning, encouraging motor skills, creativity, and social development. Interiors are underway, with the brand launch slated for end-September.

Brief Requirements:

1. Brand Strategy - Brand positioning & key messaging pillars | Tagline options | Customer journey mapping (parent & child experience)
2. Visual Identity - Logo design | Color palette & typography | Graphic elements & photography style | Mascot design
3. Brand Tone of Voice - Communication style & copy guidelines
4. Brand Collateral - On-site signage & wayfinding | Safety graphics | Staff uniforms | Printed materials | Event & birthday kits

Agency Requirements:

• Proven experience in creating branding for family/kids brands
• Ability to work to tight deadlines (launch by September end)
• Preference to agencies based in Hyderabad