About the Brand

A B2B platform that helps popular brands setup and operate retail spaces across India. The vision is to make the offline journey for brands seamless and efficient. They are currently active across 7 cities, managing close to 45,000 sq. ft. of retail assets.

Objectives:

• Logo Design: Create a full logo concept and variations
• Brand Voice: Define tone, messaging, and overall communication style
• Brand Book: Develop a comprehensive guide (including color palette, typography, visual language, logo usage, etc.)
• Brand Aesthetic: Establish visual and conceptual direction for all brand assets

Ideal Agency Profile:

• Experience in full-brand development, from logo design to voice and aesthetic
• Strong portfolio in premium lifestyle brands or urban-focused products
• Ability to translate brand positioning into scalable visual and verbal assets
• Proven expertise in creating brand books and defining brand guidelines

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