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Overview:‍

A UK-based skincare startup is preparing to enter the Indian market. The brand is pre-revenue in India and is looking for a creative agency to produce video and static performance ads to build awareness through Meta platforms. The launch is planned for the first week of November, and ad campaigns should be ready to run from day one.

Brand & SKUs:‍

• Category: Skincare / Personal Care
• SKUs: 4 products, 2 variants each
• Price points: ₹800–900 and ₹1200–1300
• Geography: Initial focus on metro cities

Brief Requirements:

• Deliver 4 video reels + 10 static ads per month
• Production style: Nimble, frugal, using AI tools such as stop motion videography and motion graphics

Agency Requirements:‍

• Agencies who have worked on 0–1 brand launch journey, preferably in personal care or skincare
• Location: Delhi/NCR preferred, but Mumbai and Pune also considered

Goal:‍

Help the brand establish a strong digital presence in India and deliver creative assets and media campaigns that drive awareness and engagement ahead of launch