Creative Brief for Insurance-Tech Startup
Insurance-tech startup
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About the Brand
A fast-growing insurance-tech startup, focused on simplifying insurance discovery and distribution across India. With a digital-first mindset and a mission to make insurance more accessible, the brand caters primarily to the middle-income segment. Operating at a rapid pace, the company values bold experimentation, performance-driven creativity, and high-quality execution.
Scope of work
The brand is seeking a mid-tier creative agency that can deliver fresh, high-impact work across multiple customer touchpoints, including:
- WhatsApp communications
- Push notifications
- Email campaigns
- BTL marketing
- Social media
- Performance marketing (statics and videos)
Use of AI-generated assets is highly encouraged, particularly when it can enhance creative output and speed of execution.
The ideal agency should resonate with a startup’s pace and mindset—collaborative, fast-moving, and adaptable.
Location Preference: Mumbai-based agency preferred