Brief Overview: As the D2C Growth Manager, you’ll own our online sales funnel — optimizing product performance, driving conversions, managing promotions, and overseeing digital ad spends. This is a key role in accelerating our early growth and setting the foundation for long-term revenue success.

Key Responsibilities :

• Improve product listings, pricing, and overall merchandising across digital platforms.
• Plan and execute promotional campaigns and discount strategies to drive conversion.
• Manage and optimize performance marketing budgets (Meta, Google, etc.) for ROAS.
• Analyze customer data and user behavior to refine acquisition and retention strategies.
• Collaborate with creative, product, and tech teams to improve funnel performance.
• Track and report key KPIs including CAC, LTV, conversion rate, and cart abandonment.
• Explore early marketplace integrations if aligned with growth objectives.
  
  

Eligibility : 

• 2–4 years of experience in D2C/e-commerce growth roles.
• Hands-on experience with paid digital campaigns and conversion optimization.
• Strong analytical mindset and comfort with tools like GA4, Excel, Meta/Google Ads.
• Proven ability to work cross-functionally and manage external partners.
• Experience in health, wellness, baby care, or FMCG is a plus.
• Startup experience preferred.