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Overview:

A leading fintech payments platform, is seeking an experienced agency to drive a high-impact offline customer acquisition campaign focused on the southern Indian market. The campaign aims to significantly boost new user registrations and first-time transactions through culturally relevant, on-ground experiential marketing initiatives.

Target Markets:

• Andhra Pradesh
• Telangana
• Tamil Nadu
• Karnataka
• Kerala

Campaign Objectives:

• Acquire 10 million users (new sign-ups + reactivation of dormant users)
• Drive users to download the app and complete their first transaction

Brief Requirements:

• End-to-end offline funnel activation combining ATL and BTL activities
• Setting up interactive brand experiences at high footfall locations including railway stations, bus stands, college campuses etc.
• Deliver compelling consumer engagement to encourage app downloads and first-time usage
• Leverage regional cultural elements and language to maximize resonance and participation

Agency Requirements:

• Based in South India with proven expertise in offline experiential marketing and ATL/BTL execution
• Deep understanding of southern Indian cultures, languages, and consumer behavior
• Strong network and operational capabilities across all five southern states
• Experience in large-scale customer acquisition campaigns with measurable ROI focus
• Strong understading and past experience in the fintech space