Role Overview:

We’re looking for a Brand Lead who can own and elevate the brand — not just for awareness, but for measurable business impact. This role is ideal for someone who understands how brand storytelling builds trust and drives admissions at scale.

Key Responsibilities:

• Own and evolve Footprints’ brand architecture, messaging, and positioning
  
  
• Build and lead national and regional brand campaigns that drive admissions and market leadership
  
  
• Develop localized brand strategies for micro-markets and individual centers
  
  
• Partner with digital and performance teams to ensure brand + growth integration
  
  
• Create insight-led brand narratives (social, web, video, influencer, offline) that build strong parent trust
  
  
• Manage and optimize brand presence on digital review platforms and aggregators
  
  
• Conceptualize and execute on-ground activations, events, and partnerships with parenting communities
  
  
• Conduct brand audits and maintain a high standard of brand representation
  
  

What We're Looking For:

• 5–8 years of experience in brand marketing, preferably with multi-location consumer brands (retail, edtech, or D2C)
  
  
• Proven ability to translate brand campaigns into measurable growth metrics (leads & admissions)
  
  
• Strong understanding of omnichannel brand building — digital + offline
  
  
• Excellent project management and cross-functional collaboration skills
  
  
• Entrepreneurial mindset, comfortable working in a fast-paced, growth-stage startup
  
  
• Passion for education, parenting, and purpose-driven brands
  
  

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