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Overview:‍

A digital solutions company specializing in building custom products for healthcare, hospitality, and loyalty-based businesses is looking for a fractional growth expert to support their growth efforts. The company’s primary lead sources are inbound, referrals, and listicles, and they are now looking to set up a more structured growth and business development strategy.

Brief Requirements

• Design and execute a growth strategy to consistently bring in high-quality leads
• Build out top-of-funnel (TOFU) channels beyond existing sources
• Identify and implement scalable acquisition channels that align with the company’s ICPs
• Own strategy and execution end-to-end without requiring internal hand-holding

Freelancer Requirements

• 5+ years of experience in growth and business development, preferably with agencies
• Proven ability to work with multiple ICPs (SaaS-only background may not be a fit)
• Comfortable working remotely and independently in a fractional role
• Experience working with mid-to-high ticket size deals ($5K and upwards)