About the company: An Indian luxury artisanal fashion label rooted in handcraft, textile heritage, slow fashion, and story-led design. The brand operates across wholesale, D2C, and select international markets.

The Opportunity: FY2027 is a growth year focused on domestic expansion, D2C engagement, international visibility, and a structured calendar of launches, collaborations, and editorial moments.

Objectives & Success Metrics

• Tier-1 Indian and international editorial placements

• Increased share of voice

• Strong craft-led brand authority

• Referral traffic growth

• KOL engagement

• Press conversion performance

• Coverage for major launches

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Target Audiences

• Affluent culturally aware consumers

• Editors, stylists, designers, artists, and cultural tastemakers

• International buyers, curators, and press

Annual Communications: Calendar Includes seasonal launches, fashion week participation, major collection drops, festive moments, limited editions, community activations, and international storytelling opportunities.

Benchmark Landscape: Relevant benchmarks include Indian craft-led luxury brands, community-first labels, and international craft-focused luxury brands.

Collaboration Strategy: Agencies should propose collaboration frameworks, named partnership opportunities, amplification plans, international translation strategies, and audits of existing collaborations.

Scope of Work

• Media relations

• Editorial development

• Brand authority building

• KOL and digital PR

• Events and activations

• Reporting and analytics

• Collaborations and community building

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Submission Requirements

• Strategic approach

• Annual directional plan

• Commercial proposal

• Engagement model

• Team structure

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Evaluation Criteria

• Brand understanding

• Strategic clarity

• Media network quality

• Commercial transparency

• Team quality