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Overview:

A Karnataka-based financial service brand operating South India's largest organised gold buying retail chain with over 70+ stores is looking for a fractional PR expert to activate PR initiatives.

Brand's Core USP:

They buy used gold, release pledged gold from banks and other financial institutes and provide the accurate price for gold on that particular day.

Objective:‍

The brand is looking to file IPO in near future and the PR activation has to be driven with that goal in mind - to make the public aware of the company, their strong business values, thought leadership and success stories.

Brief Requirements:

• Build the brand's narrative and visibility in the market
• Creating a PR strategy that aligns with the ethical standards of the business, emphasizing the founders' stories and the company's unique value proposition
• Establish a presence that resonates with both the general public and intellectuals, aiming for a gradual build-up of the brand's reputation
• The PR efforts should not be overly aggressive but should effectively communicate the brand's story and values - starting off with a cadence of 2 articles/posts per month